Analytics & Business Intelligence
Revenue management, data warehousing, business intelligence, and operational reporting.
Components
Revenue Management
Demand forecasting and optimization:
- Demand forecasting
- Pricing optimization
- Inventory controls
- Overbooking management
- Network planning support
Business Intelligence
Data warehouse and analytics:
- Data warehouse architecture
- Executive dashboards
- Self-service analytics
- Data visualization
- Ad-hoc reporting
Reporting
Operational and regulatory reports:
- Financial reporting
- Operational metrics
- Regulatory compliance
- Performance scorecards
- Automated report distribution
Data Architecture
┌─────────────────────────────────────────────────────┐
│ Data Sources │
├──────────┬──────────┬──────────┬──────────┬────────┤
│ PSS │ DCS │ Finance │ Digital │ External│
└────┬─────┴────┬─────┴────┬─────┴────┬─────┴────┬───┘
│ │ │ │ │
└──────────┴──────────┴──────────┴──────────┘
│
┌──────▼──────┐
│ ETL │
│ Pipeline │
└──────┬──────┘
│
┌──────▼──────┐
│ Data │
│ Warehouse │
└──────┬──────┘
│
┌─────────────────┼─────────────────┐
│ │ │
┌────▼────┐ ┌─────▼─────┐ ┌────▼────┐
│ RM │ │ BI │ │ Reports │
│ System │ │ Dashboards│ │ │
└─────────┘ └───────────┘ └─────────┘
Key Metrics Framework
Financial
- Revenue per ASM (RASM)
- Cost per ASM (CASM)
- Yield
- Load factor
- Ancillary revenue
Operational
- On-time performance
- Completion factor
- Mishandled bags
- Customer complaints
Customer
- NPS / CSAT
- Repeat booking rate
- FFP engagement
- Digital adoption
Data Governance
Principles
- Data quality ownership
- Master data management
- Privacy compliance
- Access control
- Audit trails